The numbers are not set in stone, but - give or take a few thousands - the Portuguese speaking population in the U.S. is somewhere around 4M people. People who work, shop, travel, have fun, do everything the mainstream market also does. It’s curious, therefore, that so few advertisers are paying attention to them. We can count on the fingers the American companies that have already aimed this specific market. From memory, I would say American Airlines, Continental and Smirnoff. Besides a press kit and some slogans, not even the Census developed a comprehensive campaign in Portuguese. We at Pellicano, on the other hand, have been talking successfully with this segment for almost 20 years. And this is the experience we would like to extend to your brand. After all, a market of 4M people is not to be overlooked.